Last updated: June 11, 2021

SugarParty LLC (the “Company,” “we,” “us,” or “our”) is the owner and operator of the website located at www.sugarparty.com (the “website,” or “site”). 

This Privacy Policy describes how we collect, use, disclose, and secure your personal data when you access our website or place an order and your rights as a data subject. We will not use or disclose your personal data with anyone except as described hereunder. By accessing the website and/or purchasing a product, you agree to the collection and use of your personal data in accordance with this Privacy Policy. 

Table of Contents

Who is covered by this Privacy Policy?

Definitions

What information do we collect, and how do we use it?

Disclosing your personal data

Our third-party service providers

Payment Processors

Commercial transactions

Valid requests for information

Legal action

Email distribution tools

Data Subject Rights

Do Not Track (DNT)

California Residents

Security of your data

Transfer of your data

Third-Party Links

Changes

Protection of Children’s Privacy

Data Controller

 

1. Who is covered by this Privacy Policy?

This Privacy Policy covers our website visitors, users who sign up for an online account, users who subscribe to our mailing list, and customers who place an order through the website.

 

1. Definitions

Unless expressly specified hereunder, all the words shall have the same meaning as defined in our Terms of Service:

 

1. ‘Data Controller,’ ‘Personal Data’ and ‘Processing’ shall have the same meaning as defined in Article 4 of the EU General Data Protection Regulation 2016/679 (EU GDPR);

 

1. ‘Account Holder’ means an individual who creates a user account on the website; 

 

1. ‘Data Subject’ means a natural person whose personal data is processed by the Company or its processors.  

 

1. What information do we collect, and how do we use it? 

There is some personal data that you voluntarily provide us when you use our website, and there is some personal data we are able to collect automatically from your use. Regardless of whether we receive your personal data directly from you or automatically, we will only process it if we have a legal basis to do so, such as consent, the performance of a contract, or legitimate interest. 

 

You may decline to submit any personal data that you do not wish to provide us with. However, you understand that your refusal to provide any information required for the provision of our website or fulfillment of your order may result in us not being able to deliver the service to you.  

 

We process your personal data: 

 

1. When you register an account on the website

When you register a user account on the website, you provide us with your name and a valid email address. 

 

How do we use your data?

We use your data: 

 

• To enable you to access your user account on the website; 
• To store your purchase history, billing, and shipping information. 

 

Legal basis

The legal basis we rely upon for processing this data is Article 6(1)(b) of the EU GDPR, which provides that data may be processed if required for the performance of a contract. 

 

Data Retention 

We will keep your user account data for as long as your user account is active on the website. We will remove your user account data from our database within six months from the date of your account termination. Please note that we may be allowed to keep this data for a longer duration on other lawful grounds.  

 

1. When you send us an inquiry

When you send us your inquiries through our website by completing the contact form or sending us an email, you provide us with your name, email address, and any other personal data contained in your message. 

 

How do we use your data?

We use this data to understand your request, respond to your inquiry, and take any other actions required to service your request.

 

Legal basis

The legal basis we rely upon for processing this data is Article 6(1)(f) of the EU GDPR, which provides that data may be processed if the controller has a legitimate interest and data processing does not override the data subject's rights.

 

Data Retention Duration

If you have a user account on the website, we will retain all your inquiry/communication data for the duration your user account is active on the website. If you terminate your user account, we will remove inquiry data within three months from your account termination date. 

 

If you do not have a user account, we retain your personal data associated with your inquiry for a maximum period of three months from the date of last communication. We will safely remove all inquiry-related data from our records after three months unless we have another legal basis for processing this data.

1. When you purchase a product from our website 

When you place your order on our website, you provide us with your name, email address, shipping address, and your billing address (as required by the payment processor). We do not directly collect and store any payment data from our customers. All payment data is collected directly by the payment processor in accordance with their own legal agreements.

 

How do we use your data?

We use this data to process your order, to resolve any disputes arising with your order, as well as for our accounting purposes.  

 

Legal Basis of Processing

The legal basis for processing this personal data is our legitimate interest as set out in Article 6(1)(f) of the EU GDPR.

 

Data Retention Duration

We will retain your personal data for the entire duration that your user account is active on the website. If you terminate your user account on the website, your personal data will be removed from our database within two years from the date of user account termination unless we are required to retain your personal data for our business or legal compliance purposes. 

 

1. When you subscribe to our newsletter  

When you subscribe to receive direct marketing communication from us, such as our newsletter, you provide us with your full name and your email address. 

 

How do we use your data?

We will use your data to send you direct marketing material. 

 

Legal Basis of Processing

The legal basis we rely upon for processing this data is Article 6(1)(a) of the EU GDPR, which provides that data may be processed if the data subject freely grants his/her consent for such processing. 

 

Data Retention Duration

Your subscription data is only retained as long as you are subscribed to the service. You can opt out of receiving marketing communication from us by clicking the unsubscribe button in our marketing email. If you wish, you can also send your request to opt-out by emailing us at info@sugarparty.com using the same email that you used to subscribe to the newsletter, and we will immediately remove you from our mailing list. 

 

1. Automatically collected technical data

We may automatically collect some data from you when you access our website, such as your Internet Protocol (IP) address, your browser type and version, the date and time of your visit, etc. 

 

How do we use your data?

We use this data to: 

• Maintain and improve our website; and 
• Detect and prevent spam or other similar unauthorized activities.

 

Legal basis of processing

Our legal basis for processing this data is our legitimate interest, which does not override your data rights as set out in article 6(1)(f) of EU GDPR.

 

Data Retention Duration 

We will only retain this data for as long as we require it for our internal business purposes. 

 

1. Cookies Data

Where required by law, we use cookies on our website with your consent. You can tell your browser to decline all non-essential cookies or to indicate when a cookie is being sent. Please note that if you decide to decline cookies, you may not be able to use some parts of our website.

 

• Google Analytics

We may use Google analytics services on our website. Google Analytics is owned and operated by Google LLC. Google Analytics uses cookies that are stored on your computer to evaluate your use of our website. All information collected from you is stored on Google’s servers in the United States of America. To learn more about how Google processes your personal data, please visit https://support.google.com/analytics/answer/6004245.

 

You can stop these cookies from being stored on your computer by installing the browser plug-in available here. 

 

You can decline cookies from our website by clicking the decline button in the cookie banner on our website or changing your browser settings to decline all third-party cookies.

 

1. Disclosing your personal data 

We do not sell or rent your personal data to any third party. There are some circumstances when we may disclose your personal data to third parties, including: 

• Our third-party service providers 

Our third-party service providers may have access to your personal data to the extent necessary to deliver our website and/or ordered products to you.  

• Payment Processors 

When you order a product, your payment information is collected and processed by our selected payment gateways: Paypal and Google Pay; 

• Commercial transactions

If we undergo a merger, acquisition, or any other commercial transaction such as the sale of our business, our users’ personal data will be disclosed to the other entity as part of initial due diligence and will be transferred to the new entity if we conclude the commercial transaction. 

• Valid requests for information

When we receive valid requests for information from any local and international government authorities, law enforcement bodies, or courts of law, we may share your personal data with such bodies for compliance with the law.

• Legal action

If we are ever involved in any legal action arising from our Agreement with you, we may disclose your personal data to the extent required to assert our rights or defend any claims against us.

• Email distribution tools

We make use of third-party email distribution tools to send marketing emails to our subscribers. If you opt-in to receive our newsletter, your name and email address will be stored on these email distribution tools. 

 

1. Data Subject Rights

As a data subject, your rights relating to your personal data that we hold are as follows: 

 

• Right to access your personal data

As a data subject, you may request a copy of all your personal data that we have for you.

 

• Right to rectification

As a data subject, you may request rectification of any incorrect or incomplete information we hold about you. 

 

• Right to withdraw consent

If you subscribe to receive our newsletter by opting in, you can withdraw your consent by clicking the “unsubscribe” button in our marketing email. 

 

• Right to erasure of personal data

In limited circumstances, you may exercise your right to request the erasure of your personal data, such as where your personal data is being processed unlawfully or where your personal data is retained for a longer period than specified in our data retention policies.

 

• Right to lodge a complaint

If you are in the European Economic Area (EEA), you may also exercise the right to lodge a complaint against any infringement of your privacy rights. If you believe that our privacy practices infringe on your privacy rights, we will appreciate it if you would contact us to discuss the matter before submitting any complaints. If you are dissatisfied with our response, you also have the right to complain to your local data protection authority. 

 

1. Do Not Track (DNT) 

Please note that we do not respond to DNT signals by changing our data collection and use practices. 

 

1. California Residents

SugarParty LLC does not sell your personal data to any third parties. If you are a California resident, California Civil Code Section 1798.83 grants you the right to request information regarding the disclosure of your personal information by the Company to third parties for direct marketing purposes. If you wish to make a request, please contact us at info@sugarparty.com. We will make our best effort to respond to you within 14 working days. 

 

As a California resident, you may request access to the specific personal data that we have collected about you in the preceding year. You also have the right to request information about our privacy practices, how we collected your personal data, parties with whom we share your personal data. You may make specific requests to exercise the aforementioned rights by sending a support request.

  

1. Security of your data

The security of your data is important to us, and we take all reasonable and commercially viable steps to protect your data from unauthorized access, use, modification, destruction, or loss. Despite our use of best practices, you understand and accept that no mode of transmission over the internet is completely secure, which is why we cannot offer any guarantees as to the absolute security of your data. 

 

1. Transfer of your data

We are operating from the United States, and we will process your data within the United States as well as other parts of the world. If you are located in a European Economic Area (including the United Kingdom or Switzerland), we will transfer your data outside of the EEA, UK, and Switzerland to the United States as well as other third countries where the data protection laws are not as strict as those in the country of your residence. 

 

Whenever we transfer your data to the United States or any other third country that does not have adequate data protection, we will take all the necessary steps to ensure that your personal data receives the same level of protection as provided within the EEA. We will use safeguards, including Standard Contractual Clauses as provided by the European Commission, to ensure your privacy rights are protected by the receiving entity in such a third country. 

 

1. Third-Party Links

Our website may contain links that will redirect you to third-party websites. Such third-party websites are not owned or operated by us. These third-party websites are governed by their own legal Terms and Conditions and Privacy Policy. We advise our users to review all third-party Terms and Privacy Policy before making use of such websites. You understand that the presence of any third party links on our website does not constitute an endorsement of such a third party, and we cannot be held responsible for such a third party’s actions.

 

1. Changes

We may amend this Privacy Policy from time to time. If we make any material changes to this Privacy Policy, we will notify you by email (if you have consented to receive communication from us) or by updating the last modified date on the top of the webpage where this Privacy Policy appears. It is solely your responsibility to periodically review this Privacy Policy to familiarise yourself with any changes. 

 

1. Protection of Children’s Privacy

We do not target our website to anyone under the age of thirteen (13) years ("Children"). If you are the parent or legal guardian of a child who you believe has provided us with his/her personally identifiable information, please contact us, and we will immediately investigate the matter and take appropriate steps. 

 

1. Data Controller

The Company is the data controller for the personal data that we collect from you through the website. If you have any questions relating to our privacy practices, this Privacy Policy, or if you wish to exercise your data rights, please contact us at: 

 

e-mail: info@sugarparty.com 

 

Address: SugarParty LLC 

900 Lincoln Blvd, Middlesex, 

NJ 08846